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Our Expert

Anshina Jain

I am a passionate and results-oriented Product Marketing Manager with over 10 years of experience in positioning, launching, and growing software products across diverse industries. Recognized as a Top of the Class graduate by IIMI 2022 and a #30 under 30 leader, I have a knack for crafting compelling narratives and driving market adoption. My leadership has been instrumental in achieving over $30.65 million USD (₹254.78+ Cr) in revenue generation.

Building Strong Product-Market Fit

I excel at bridging the gap between product development and the market, ensuring that our offerings resonate with the target audience. With a deep understanding of customer needs and market dynamics, I develop effective go-to-market strategies that drive product adoption and revenue growth. I thrive in fast-paced environments, where I can leverage data-driven insights and creativity to deliver exceptional results.

More Than Just Marketing

Beyond product marketing, I am skilled at building strong cross-functional relationships and influencing stakeholders. My ability to communicate complex product information in a clear and compelling manner enables me to generate excitement and drive demand. I am a creative storyteller, capable of crafting persuasive narratives that resonate with customers and drive business growth.

Lifelong Learner & Collaborative Spirit

My passion for learning ensures I stay ahead of the curve in the ever-evolving landscape of technology and marketing. I approach challenges with a calm demeanor, focusing on making sound decisions under pressure. As a strong believer in collaboration, I find immense value in sharing ideas and connecting with others, whether it’s on emerging technologies, digital product marketing, or even our shared love for football.

Expertise You Can Trust

I possess a diverse skillset encompassing: 

Product Marketing:

  • Go-to-Market Strategy & Product Positioning
  • Messaging Development & Competitive Analysis
  • Demand Generation & Sales Enablement
  • Product Launches & Customer Segmentation• Market Research & Analytics
  • Demo & Client Onboarding

Industry Knowledge:

  • B2B, Fintech, HealthcareTech & AgriTech
  • eCommerce, RealTech & EdTech
  • Entertainment, Sports & Fan Engagement
  • Fantasy Sports, Loyalty Marketing & MarTech
  • FoodTech, PharmaTech & Electronics
  • Automation, Digital Transformation & Staffing
  • HRMS, CMS & ERP

I am confident that my experience, coupled with my passion for innovation, can help your business achieve its full potential. Let’s connect and discuss how I can help you drive product success and market growth.

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Document

Certificates